analysing Ads.. (ONE)

analysing Ads is always fun. i like to analyse Ads whenever i set eyes on Ads.

this is just a normal alcohol Ad.. (normal in the sense that there are no sexually explicit images) and well, i guess it dated a while back..

let's look at this text and see what is in the discourse.

main participants of this text: Man, Skyy Vodka, glasses.

invisible participants: women. (do u see any women in this Ad?)

Some Ads used signifier and signified to represent male and female sex symbol.

This is a good example which used the signifier (alcohol bottle and glass) to represent the signified (male/male sexual organ and female/female sexual organ respectively). don't understand? well, think about the physical characteristics of general alcohol bottle and the glasses. this is the common characteristics in alcohol Ads to represent male and female.

This Ad connotes: with Skyy Vodka in hand, this man conquers all women (represented by glasses).

or you can also say, this man can buy drinks for all women in the club.

Consume Skyy Vodka then there will be women waiting in line for him.

So what idea is this Ad suggesting?

Even though women are absent from this Ad, they are part of the discourse, backgrounded as “victims” for men to conquer.

consume Skyy Vodka, you can have sexual experience the way you fantasize it- conquer women's body.

no sexually explicit images, but the meaning is present.

so wow, look at that. the power of alcohol, as advertised. No? you think about this.

(p/s: this Ad is analysed based on its semiotic symbols used, and yeah, this Ad is analysed by me ^^)

Pleasing Men

Dress to Impress??

confidence

from hair to toe
up and down
do we women dress to impress men?
or we dress to feel good?
my idea is to dress to feel good.
when we dress to make ourselves feel good, how do men perceive us?
do they think we are trying to impress them?
when they see woman who walks like she is a runway model
do they think this woman is trying to impress them?
maybe not.
sometimes, we women just enjoy the feel good elements that make us feel great~
with or without men's appreciation.
we have our freedom.
may it be freedom of expression, freedom of giving ideas (women's ideas are still being ignored or placed second by majority of people if there are male ideas present) and freedom of choosing whether or not we dress to impress men or to feel good, etc.
we have control over our own body that we have our sexual freedom as well.
we may choose our sexual partner and it is not up to the men to have a say on that.
some men think that by attaining a woman's body it means he conquered her.
hence she belongs to him.
Nope.
the woman has her own freedom to decide~
and suddenly i remembered
there's a quote from a movie (p/s: it was a feminist movie)
"he dances to seduce, he seduce to conquer, he wants to conquer because he is a man"
the quote indicated that, man... likes to conquer.
and it is only when they conquer that they feel that they are men.
this quote is also saying that men are weak in the sense that if they fail to conquer, they feel very unman-like.
if he wants to prove that he is a man, he needs to conquer.
yo guys~ is this true? xD