analysing Ads.. (ONE)

analysing Ads is always fun. i like to analyse Ads whenever i set eyes on Ads.

this is just a normal alcohol Ad.. (normal in the sense that there are no sexually explicit images) and well, i guess it dated a while back..

let's look at this text and see what is in the discourse.

main participants of this text: Man, Skyy Vodka, glasses.

invisible participants: women. (do u see any women in this Ad?)

Some Ads used signifier and signified to represent male and female sex symbol.

This is a good example which used the signifier (alcohol bottle and glass) to represent the signified (male/male sexual organ and female/female sexual organ respectively). don't understand? well, think about the physical characteristics of general alcohol bottle and the glasses. this is the common characteristics in alcohol Ads to represent male and female.

This Ad connotes: with Skyy Vodka in hand, this man conquers all women (represented by glasses).

or you can also say, this man can buy drinks for all women in the club.

Consume Skyy Vodka then there will be women waiting in line for him.

So what idea is this Ad suggesting?

Even though women are absent from this Ad, they are part of the discourse, backgrounded as “victims” for men to conquer.

consume Skyy Vodka, you can have sexual experience the way you fantasize it- conquer women's body.

no sexually explicit images, but the meaning is present.

so wow, look at that. the power of alcohol, as advertised. No? you think about this.

(p/s: this Ad is analysed based on its semiotic symbols used, and yeah, this Ad is analysed by me ^^)